Why Purpose Matters
Each of us has a desperate yearning for meaning and purpose but very few of us find it or are able to live it out in the organisations we work for.
In Why Purpose Matters, Rodney Howard and co-author, Nicholas Barnett, explain how organisations can discover their purpose and then through an authentic and sustained leadership commitment, embed it in their culture and make it their new way of organisational life.
Ultimately, this book is about transformation that shapes a whole new organisational identity from the inside out and adds new focus and energy to employee endeavours.
My many discussions with Rodney Howard and Nick Barnett have evidenced to me that they understand deeply the intrinsic nature of purpose and the value it can deliver. If purpose is something you and your organisation have a genuine interest in then I commend this book to you.
Follow their code on Purpose, and you will be the richer for it.
Our purpose has also helped our employees to find much more meaning in what they do.
Our purpose will be responsible for delivering superior financial performance through greater employee engagement and higher discretionary effort.
As leaders, one of our main roles is to align our people around a shared purpose and values.
A heightened sense of positive purpose is what our organisations, our businesses and our society desperately need.
Purpose is a greater motivator than dollars.
Purpose has been far more transformational than I could have possibly imagined.