This white paper presents the authors’ key findings and the applied theories, complementing Return On Ambition’s elaborations on our overall ideas and tools in laymen’s terms. The present paper entertains five questions:

1. Why is it worthwhile for your clients to reflect on their ambition?
2. How does the SPACE coaching process work?
3. What are Frenemies, and how can they help and hinder ambitious people in succeeding and becoming fulfilled in life?
4. What tools might help you and your clients, and what is their foundation?
5. What questions are relevant to your own practice?